Saturday, January 29, 2011

Charcoal

I think it is clear to me now.

Why am I expecting an explosion when I know that's not what I'm looking for?

So let me tell you a story about my dear friend, Vacillate.



Vacillate was out, shopping for supplies for a BBQ later in the week.

He went to the charcoal section, and took a look at all the different grades of charcoal that were heaped in stacks in the corner of the not-so-super supermarket.

Vacillate noticed a peculiar thing. All these bloody worthless chunks of black rock (which legend has it came from burnt and compressed ancient wood) had different prices despite all of them being...well, chunks of black rock!!

Almost immediately however, Vacillate noticed something else. On one particular set of bags, the packaging had labels describing the efficiency and quick ignition of its fuel. And hey, they looked the best out of the lot. The packaging was eye-catching. It had the right combination of colours. And a good choice of font. Compared to the other bags of coal which were...trashy, crappy, old brown papered packaging that looked like it was designed during the Industrial Revolution. And let me tell you my friend, aesthetics plays a big part in product placement for the consumer (so true.)

Best of all? That outstandingly designed bag of charcoal was the cheapest. Yes, the cheapest! Vacillate couldn't believe it! And he was too stupid to ponder about it too.

So he bought the cheapest of them, since hey, why would chunks of black rock make a difference anyway? Only a moron (or worse, a rich man's son) would be stupid enough to buy the higher priced coal.

Thinking he had made a good deal from it, Vacillate was rather pleased with himself. Good job, moron.

*Fast forward to the actual BBQ*

Vacillate brought his bag of cheapo-yet-asthetically-pleasing bag of coal. He was ready for some serious barbecuing.

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Btw. Side track a bit. I know BBQ stand for barbecue. But the word barbecue doesn't have any Q in it. It's just because "cue" sounds like Q. I mean...seriously! I know it makes sense but yet it doesn't seem right! Does anyone get me here???
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*AHEM*
So, as I was saying, he was ready for some burninating of carcasses and various body parts of deceased animals into some delicious grub.

And as he wished, so he did! He started the fire excellently and all was well...

For an hour.

Then his fire started to die out. Ooookay, well no prob. He still had half a bag of fuel. Pour it on baby.

Then another hour, and again it died out. Dang. He was running out of fuel!

Cut the long story short (and because I am getting tired, its already 2.15am) the BBQ got a whole lot shittier because of the standard of the coal.

So what happened? Let me break it down for you.

Vacillate had been deceived by fancy packaging. The price should have been a telltale sign but he was too distracted by the aesthetics to discern. The cheap-and-attractive bag of coal burned strong and passionately, but it had no stamina to maintain itself. It turns out, the other bags of coal required more investments for a good reason. Good coal takes a longer time to ignite, but it is made to last. The packaging may look crappy, but like many things that stand the test of time, they don't rely on looks because inner quality shines without trying. And Vacillate had to learn his lesson the hard way.
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So.

How many times have you been let down by a fire that you thought would have lasted, but failed epically?

I know it's happened to me lots of times.

And looking back, it seems obvious, if I would have only discerned and not rushed into things.

What I am looking for, is not an explosive burst.

What I would like, is a perseverant ember.

One that won't die on me simply because its nature is not meant to last.

One that I won't regret putting effort into.
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How do you know then, if the choice you made is right?

You have to try it.

See whats good for you.

And learn from it each time.

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